Kit Kat in Japan

Kit Kat is a chocolate confection that has been loved worldwide for over 80 years. You may have heard the tagline “Have a break, have a kit kat” before. Many types of Kit Kat are sold in Japan, not just the original Kit Kat sold worldwide. Let’s deep dive into the Japanese Kit Kat world!

Kit Kat in Various Flavors


  • Original Chocolate Flavor
  • Bitter Chocolate Flavor
  • Matcha Tea Flavor
  • Hōjicha Tea Flavor
  • White Chocolate Flavor with Whole Wheat Cookies

Seasonal Limited

  • Sakura Flavor
  • Tropical Mango Flavor
  • Mint Flavor
  • Maple Syrup Flavor
  • Strawberry Cheesecake Flavor and so on
    (Some items are no longer available)

Region Exclusive

Region Exclusive Kit Kats are sold at the main train stations and regional airports, so be sure to check them out.

  • Wasabi Flavor
  • Apple Flavor
  • Okinawa Purple Yam Potato Flavor

and more! Check out 「ご当地商品」 on the official website for more flavors.
製品情報  (Japanese Only)

High-End Line

*Available only at the main store in Ginza and large commercial facility stores
*One-finger Kit Kat for 300 yen – 450 yen

  • Ruby Chocolate Flavor
  • Passion Fruit Flavor
  • Yuzu Citrus Flavor

and more! Check out the official website for more flavors.
商品情報  (Japanese Only)

DIY Kit Kat

DIY Packaging Online

This service is popular as a wedding present, Father’s Day, or Mother’s Day gift. You can design your own photos and messages on the website below.

チョコラボキット (Japanese Only)

There are two types: one that you can design the box and one that you can create the individual packaging. *The prices below do not include shipping costs.

  • Box Type: 10 boxes for 2,376 yen for Original Flavor (as of June 2021)
  • Individual Packaging Type: 20 pieces for 2,160 yen for Original Flavor (as of June 2021)

DIY Chocolate at the Store

KitKat Japan launched this service in August 2020. At the moment, this service is only available at the Miyashita Park store in Shibuya, Tokyo (as of June 2021).
You can make your own Kit Kat, choose a flavor from three chocolates (original, bitter, and ruby), and decorate it with four of the 17 toppings available.

*It takes about 60 – 70 minutes (30 minutes to make, 30 minutes to cool).
*Four-finger Kit Kat and one drink for 2,200 yen (as of June 2021).
*You must make a reservation online (Japanese Only) or at the store after 11:00 a.m. on the event day.

Here, you can also choose your favorite combination of chocolates and put them in one package to make a Kit Kat box with your favorite packaging.

  • Kit Kat Chocolatory Miyashita Park Shibuya (Google Maps)
  • Website (Japanese Only)
  • Opening hours: 11:00 – 21:00 *Opening hours may change due to the COVID-19 situation
  • Closed: Basically, open 365 days

Did You Know Why A Message Box on Packaging?

Kit Kat is pronounced “kitto katto” in Japanese. This is similar to 「きっと勝つ (Kitto katsu)」” surely win,” so it is given to examinees in the hope that they will pass the exam. 

The culture of giving Kit Kat to examinees has also created a culture of giving Kit Kat with messages to colleagues and friends at work and school. In 2008, a message box was printed on the box, and in 2011, a message box was printed on the individual packaging so that people could write a message such as “Good luck” or “Thank you.” 

Next time you guys come to Japan, make sure to try the Japan-Only Kit Kat flavors. My favorites are the Hōjicha Tea flavor and the Azuki Sand flavor (red bean paste flavor)! (Azuki Sand is available only in the Tokai and Hokuriku regions).